Montsand emphasizes the importance of balance in life and fashion, navigating the contrasts of heritage and modernity, as well as East and West. For the first time, Montsand is bringing its fashion to the international runway at London Fashion Week Spring/Summer 2025, a city significant to creative director Diep Yen.

Drawing inspiration from the mythical Udumbara flower, the collection "La Pureza" celebrates the beauty of nature and the ephemeral. It features modern, glamorous pieces, such as hand-beaded wool and innovative silhouettes that redefine day-to-night wear.

Montsand’s occasion wear showcases exceptional craftsmanship, with designs that meet couture standards. The collection's color palette blends neutral tones with soft pastels, creating a harmonious balance.

Through "La Pureza," Montsand aims to convey a positive message to the women who have supported the brand from the beginning: that the purest form of tranquility is balance, the purest form of strength is self-love, and the purest form of beauty is impermanence.